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Craft Beverage Insurance

drawing of beer glass

An Emerging Industry with Unique Insurance Needs

In 1987, craft brewing was in its very early stages. When the Northampton Brewery opened, it was only the second brewpub in the Northeast. Peter Whalen recognized that the brewing operation created exposures not contemplated by standard insurance programs, so he set out to design and market a custom-tailored product for this new and rapidly growing industry.

The Art of Craft Beverage Insurance

As the craft beverage industry has evolved, Whalen Insurance has evolved with it. Today, more insurance product options exist for breweries and distilleries than ever before–and certainly more than were available over thirty years ago. With that diversity has come more challenges. We’ll ask the right questions and listen to your concerns, custom-tailoring coverage that protects you, no matter what’s in your glass.

Key Benefits of Whalen Insurance for Breweries


We understand breweries, distilleries, cideries and meaderies as only a specialist can.


We have almost 100 insured locations nationwide.


We offer safety programs and compliance inspections.


We provide all the coverage you need through one trusted and accessible contact.

Peace of Mind

We help you place your focus where it belongs: on producing the highest quality, best-tasting beverages
you can.

Find Out More About the Unique Needs Covered by Our Craft Beverage Insurance

What Does Our Craft Beverage Insurance Cover That Other Insurances Don’t?

Craft Beverage Specialty Coverage Can Include:
  • Business Interruption
  • Product Recall
  • Liquor Liability
  • Equipment Breakdown
  • Property in Transit
  • In-House Contamination
  • Exhibitions & Festivals
  • Bonding

What is a Craft Beverage Manufacturer?

  • Breweries, both with and without taprooms
  • Brewpubs
  • Distilleries
  • Contract Breweries
  • Meaderies
  • Cideries

A successful craft beverage company can be the realization of a dream, and to protect it from perils specific to your industry, you need an expert in craft beverage insurance.


  • Peter Whalen and his staff have handled our insurance account since before we opened our doors in 1987. His professionalism and service has been outstanding. He is accessible, proactive and committed to protecting the business we have worked so hard to build.

    Janet Egelston The Northampton Brewery
  • Our family has had Whalen Insurance Agency as the agent for our home and automobile insurance for over twenty-five years. The staff has consistently delivered outstanding customer service and always conducts their due diligence to ensure we have the best coverages to meet our needs. Anytime we had an incident at our home, a car accident, or purchased a new home or automobile, they were there to help providing a timely response to our every inquiry and following through to the end. They are the best.

    Larry A. Home and Auto Client
  • Thank you Peter and Kelly for having handled all our insurance needs for over 20 years. Excellent care and service from excellent professionals!

    Pamela H. Home and Auto Client
  • The staff at Whalen Insurance always go the extra step to assist us with our insurance needs.  We have had some complicated teenaged driving issues and Kelly and Lori are always there to help, and Becky spent over an hour going over our homeowners' insurance and made significant changes that protected us.  I feel really smartly insured because of their knowledge and help.  There is nothing like a personalized experience when dealing with something this important, I highly recommend Whalen Insurance.

    Megan S. Home and Auto Client
  • My wife and I have been customers of Whalen Insurance for over 30 years.

    Peter H. Home and Auto Client
  • Whalen insurance has been a integral part of my business model.   The owner himself is available if needed or the situation arises.   The staff is exceptionally polite, helpful and goes out of their way to offer exceptional service.   Whalen Insurance has helped my business grow and I am happy to use them for my insurance needs. They make me feel as though I am a priority.   That’s service!  

    Jeremy Cotton LashCo Tree Service
  • Whalen Insurance is truly exceptional at what they do.  No matter what type of insurance you need, their staff takes the time to research what is appropriate.  They always properly present the policy first with options to help you decide what is best for your specific situation.  Their communication is quick and efficient and exceeds my expectation time and time again.  A true pleasure to work with.

    André Boulay A2Z Science & Learning Store
  • Modestow Family Dentistry has been using Whalen Insurance Agency for decades. We have complete confidence in working with their knowledgeable team, knowing that they are always looking out for our best interest and making sure that we have the insurance coverage that is needed to protect our business and personal needs.

    Michelle Kersbergen Modestow Family Denistry
  • When we entered the Northampton apartment rental market, we were referred by all to Whalen's Insurance, as the most reputable, diligent, and cost-effective insurer in the city for landlord property and liability coverage.  Since becoming a Whalen client, their customer service and research to find and maintain the most thorough & cost-effective coverage has been unparalleled.  I recommend them without hesitation.

    Mark Dean Safe Journeys, LLC
  • Peter Whalen has been our insurance agent since we started the renovation of our brewery.  Throughout our rapid expansion, he has been there at every stage to assist us with risk management issues.  We find it is a great advantage to be dealing with someone who has been involved in the development of our industry for so many years.

    Peter Doering, CFO Two Roads Brewing

You’re Brewing Up Something Good. Let us help you protect it.

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