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Craft Beverage Insurance


An Emerging Industry with Unique Insurance Needs

In 1987, craft brewing was in its very early stages. When the Northampton Brewery opened, it was only the second brewpub in the Northeast. Peter Whalen recognized that the brewing operation created exposures not contemplated by standard insurance programs, so he set out to design and market a custom-tailored product for this new and rapidly growing industry.

The Art of Craft Beverage Insurance

As the craft beverage industry has evolved, Whalen Insurance has evolved with it. Today, more insurance product options exist for breweries than ever before–and certainly more than were available over thirty years ago. With that diversity has come more challenges. We’ll ask the right questions and listen to your concerns, custom-tailoring coverage that protects you, no matter what’s in your glass.

Key Benefits of Whalen Insurance for Breweries


We understand breweries, distilleries, cideries and meaderies as only a specialist can.


We have almost 100 insured locations nationwide.


We offer safety programs and compliance inspections.


We provide all the coverage you need through one trusted and accessible contact.

Peace of Mind

We help you place your focus where it belongs: on producing the highest quality, best tasting beverages
you can.

Find Out More About the Unique Needs Covered by Our Craft Beverage Insurance

What Does Craft Beverage Cover That Other Insurances Don’t?

Craft Beverage Specialty Coverage Can Include:
  • Business Interruption
  • Product Recall
  • Liquor Liability
  • Equipment Breakdown
  • Property in Transit
  • In-House Contamination
  • Exhibitions & Festivals
  • Bonding

Who is a Craft Beverage Manufacturer?

  • Breweries, both with and without taprooms
  • Brewpubs
  • Contract Breweries
  • Distilleries
  • Meaderies
  • Cideries

A successful craft beverage company can be the realization of a dream, and to protect it from perils specific to your industry, you need an expert in craft beverage insurance.

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  • Peter Whalen and his staff have handled our insurance account since before we opened our first door. His professionalism and service has been outstanding. He is accessible, proactive and committed to protecting the business we have worked so hard to build.

    Janet Egelston The Northampton Brewery

You’re Brewing Up Something Good. Let us help you protect it.